Dropping a three-minute commercial to promote your new album is certainly one way to generate buzz, but not everyone has the luxury of that kind of clout…Enter Jay-Z. On June 16, the megastar was featured in an unusually long Samsung commercial during Game 5 of the NBA Finals. The video announced his new album, Magna Carta Holy Grail, and featured him collaborating in the studio while he was making the new album with the help of hip-hop icons Rick Rubin, Pharrell Williams, Timbaland and Swizz Beatz.
Partnering with the multinational conglomerate, Samsung, Jay-Z also revealed that the first million users to download the Magna Carta app exclusively on Samsung devices (out June 24) will receive a free digital copy of his new album on July 4, a full three days before the worldwide release on July 7. With this announcement, Samsung has practically guaranteed Jay-Z’s new album to go platinum before its official release, and in return Jay-Z has lent his credibility to hopefully position Samsung’s brand deeper into the American psyche.
The celebrity-smartphone alliance shouldn’t come as much of a surprise, with big names like Gwen Stefani and Alicia Keys already promoting the Windows phone and Blackberry, respectively. Smartphones keep us continually plugged in with the Internet, triggering advertisers and musicians alike to keep up with the changing landscape. “We don’t have any rules. Everyone’s just trying to figure it out. That’s why the Internet is like the wild west,” Jay-Z states in his commercial spot. With this new partnership, Jay-Z hopes to write the rules and become the pioneer into this new frontier.
Following Prince’s recent distribution model of giving away records with UK newspapers last year, one million Samsung users will receive Jay-Z’s new album for free. There already is some debate as to whether or not the million downloads given out before the official release date will count towards first week album sales. Even though Samsung has paid $5 million for the 1 million pre-release albums, it is known that Billboard does not count free-to-consumer albums towards chart eligibility. However Jay-Z thinks otherwise, tweeting “If 1 Million records gets SOLD and billboard (magazine) doesn’t report it, did it happen? Ha…Platinum!!!” If Billboard were to count the albums, perhaps this may be a new era of music marketing and distribution.
No one knows for sure what the outcome will be, but in the meantime, you can catch Jay-Z on the Legends Of The Summer Stadium Tour with co-headliner Justin Timberlake, kicking off on July 17 at the Rogers Centre in Toronto. If you haven’t already, check out the Jay-Z + Samsung commercial below to see what all the hype is about. And for all you Samsung users who are also die-hard Jay-Z fans, make sure to be within the first million to download that Magna Carta app to get an exclusive look at his new album!
Jay-Z – Inside “Magna Carta Holy Grail”
Jay-Z: Legends Of The Summer Stadium Tour
The Legends Of The Summer Tour with Justin Timberlake is scheduled to kickoff on 7/17 at Rogers Centre in Toronto, ON and will then head to it’s first U.S. stop at Yankee Stadium on 7/19. The tour then moves west hitting Candlestick Park in San Francisco on 7/26 and then makes its way to SoCal on 7/28 at the Rose Bowl. The duo then makes notable stops at Hershey Stadium on 8/4 and Fenway Park on 8/10 before concluding at Sun Life Stadium in Miami, FL on 8/16.
Jay-Z: Legends Of The Summer Stadium Tour Opening Act & Setlist
Jay-Z’s opening act for the Legends Of The Summer Tour has yet to be announced. We’ll keep you posted in the event one is announced. For an idea of what Jay will be playing on tour, check out a sample Jay-Z setlist.
Jay-Z & Justin Timberlake: Legends of the Summer Tour Tickets
Jay-Z & Justin Timberlake Legends of the Summer Tour Dates
|7/17/2013||Jay-Z with Justin Timberlake Rogers Centre tickets||Toronto, ON|
|7/19/2013||Jay-Z with Justin Timberlake Yankee Stadium tickets||Bronx, NY|
|7/20/2013||Jay Z with Justin Timberlake Yankee Stadium tickets||Bronx, NY|
|7/22/2013||Jay-Z with Justin Timberlake Soldier Field tickets||Chicago, IL|
|7/26/2013||Jay-Z with Justin Timberlake Candlestick Park tickets||San Francisco, CA|
|7/28/2013||Jay-Z with Justin Timberlake Rose Bowl tickets||Pasadena, CA|
|7/31/2013||Jay-Z with Justin Timberlake BC Place Stadium tickets||Vancouver, BC|
|8/4/2013||Jay-Z with Justin Timberlake Hersheypark Stadium tickets||Hershey, PA|
|8/6/2013||Jay-Z with Justin Timberlake Ford Field tickets||Detroit, MI|
|8/8/2013||Jay-Z with Justin Timberlake M&T Bank Stadium tickets||Baltimore, MD|
|8/10/2013||Jay-Z with Justin Timberlake Fenway Park tickets||Boston, MA|
|8/11/2013||Jay-Z with Justin Timberlake Fenway Park tickets||Boston, MA|
|8/13/2013||Jay-Z with Justin Timberlake Citizens Bank Park tickets||Philadelphia, PA|
|8/16/2013||Jay-Z with Justin Timberlake Sun Life Stadium tickets||Miami, FL|